SEO, AEO & GEO
Why Search Is Now Three Engines, Not One
Google, ChatGPT, and Perplexity each read a site differently. Ranking in one doesn't guarantee visibility in the others — here's what a search strategy has to cover now.
The Journal
Real notes from the campaigns we run — not theory.
Performance marketing, automation, AI agents, and SEO/AEO/GEO — written by the Fynix Media team building it for SMEs across Malaysia, Singapore, and Thailand.
The Full-Funnel Media Mix, Explained
Why paid social, search, and shopping need to run as one system instead of three separate budgets.
What Makes a Landing Page Actually Convert
Past the templates: the handful of decisions that move conversion rate, and the ones that don't.
Where Marketing Automation Earns Its Keep
Lifecycle journeys that actually reduce manual work, versus automation built for its own sake.
AI Agents: What They Can and Can't Replace
A practical read on where an agent handles a conversation well, and where a human still has to.
A Realistic Content Calendar for Social
How much a small team can actually ship each week without burning out the format.
Websites Built to Convert, Not Just Look Good
Design systems, CRO instrumentation, and where AI agents fit into a site from day one.
Long-Form vs. Short-Form: Picking the Right Format
Matching the format to the goal, instead of defaulting to whatever's fastest to produce.
Vetting Creators Before You Sign Anything
The checks that catch a bad partnership before it costs a budget and a quarter.
Turning Reviews Into a Growth Channel
Review volume and sentiment move search and conversion more than most teams realize.
Building an Affiliate Program That Attracts Operators
Commission structures and vetting that reward real partners over coupon sites.
Planning an Activation People Actually Post About
The difference between an event with a step-and-repeat and one that generates real reach.